Grant, I was thoroughly unimpressed with Forbidden Rice. Not sure if it was a brand thing or just the rice itself, but I'd have to describe it more as a total turn-off. No, not a BP-type of revulsion, just a turn-off. It's been at least a couple years since I tried it, so I definitely don't remember anything about a brand or packaging, just the color and what made me think of sour milk type of flavor. So I am curious to know your impression of the flavor.
I have to admit, though, that I am a total Texmati Basmati (white) rice fan. Who can resist rice that both smells much like popcorn while it cooks and that truly tastes good all on its own? Most rice is just a vehicle for other flavors - almost like cardboard. But I've been loving Texmati long time. Admittedly, though, I don't eat it very often since I shy away from starches in my diet. I could get totally fat just on Texmati if I let myself.