According to the Washington Post:
Arbys faced a key problem as it moved to attract customers: People thought the restaurant served mainly roast beef. To change that, the company made this poster showing a tall stack of every meat on the menu, from bacon to brisket.
And then something unexpected happened.
People started coming in and asking, Can I have that? said Christopher Fuller, the companys vice president of brand and corporate communications. So Arbys began granting their wish.
The Meat Mountain, as its called, will not be listed on the menu, but store associates will make it for customers who ask. The price is $10. For that, you get a bun and, from the bottom up:
2 chicken tenders
1.5 oz. of roast turkey
1.5 oz. of ham
1 slice of Swiss cheese
1.5 oz. of corned beef
1.5 oz. brisket
1.5 oz. of Angus steak
1 slice of cheddar cheese
1.5 oz. roast beef
3 half-strips of bacon
All I can say is, I'm going to make sure I'm dang good and hungry when I belly up for one, but no fries, they'd just get in the way and I'l hate having to throw them in the trash can
Arbys faced a key problem as it moved to attract customers: People thought the restaurant served mainly roast beef. To change that, the company made this poster showing a tall stack of every meat on the menu, from bacon to brisket.
And then something unexpected happened.
People started coming in and asking, Can I have that? said Christopher Fuller, the companys vice president of brand and corporate communications. So Arbys began granting their wish.
The Meat Mountain, as its called, will not be listed on the menu, but store associates will make it for customers who ask. The price is $10. For that, you get a bun and, from the bottom up:
2 chicken tenders
1.5 oz. of roast turkey
1.5 oz. of ham
1 slice of Swiss cheese
1.5 oz. of corned beef
1.5 oz. brisket
1.5 oz. of Angus steak
1 slice of cheddar cheese
1.5 oz. roast beef
3 half-strips of bacon
All I can say is, I'm going to make sure I'm dang good and hungry when I belly up for one, but no fries, they'd just get in the way and I'l hate having to throw them in the trash can