3 years ago when we were starting out, we shelled out big bucks up front to a well established "Web Designer" to build a website for Cape Fear Pepper Co...Even with a legal contract the site was never completed. The guy floundered on the deal, leaving us with nothing. Legal action was taken, but when your the little guy, sometimes shit happens. Then it was back to square one with a empty wallet and legal fees to boot. The web page that I currently have was built by my lovely wife who took it upon herself to learn code and she also designed our product listings on ebay from scratch. My point is, do plenty of research before choosing a web designer if that's the route you should decide to take, but my advice would be to take a few classes and build your own site if you have the time. BTW, we are using Yahoo for our host and they already have generic store templates available that are very easy to use for those that want to use it.