I'd love to see the actual % of bhut used (if any) in these and other fast food lately (Popeyes ghost pepper wings come to mind). I haven't tried the Wendy's fries, but did give the burger a go. Not bad considering where it came from, but as with the Popeyes wings, no bhut flavour at all, and all heat was derived from either jalapeños in wendys case, or more cayenne in popeyes. Just a marketing gimmick as already stated.