If you are a hot sauce company, in my opinion, you MUST have an extreme sauce if you want to be talked about and frequented by chiliheads. This could be the key to your success. You may have some great flavorful, somewhat hot sauces, but chiliheads are likely to skip your product line entirely. Usually they will try the extreme sauce, and then look at what else you have to offer. If you are a small company that offers great flavorful sauces, and are wondering why they are not selling, try adding an extreme sauce, and let the chilihead community know about it. This is just my opinion! I am an observer, not a professional sauce maker.