I am in kind of a unique situation. I've dreamed of having my own hot sauce line for years, and have refined my recipes to the point where I'm happy enough with some of them that I'd sell them. However, I have no interest in being a traditional hot sauce business where I have to store my own supply, ship products to buyers, deliver to stores, etc...
I own a popular food website that gets a couple hundred thousand views a month. Since I have my own built-in customer base I would rather sell directly to them passively, meaning I sell the product to my readers, but a co-packer makes it, stores it, and ships it as it sells.
Is that even possible, or am I asking too much?
I know, to those of you who have your boots on the ground trying to build your own brand, my approach may seem lazy. However, I've already done the same legwork to build my brand and I don't have time to run two separate businesses. However, I am always looking for ways to better monetize what I already built.
I own a popular food website that gets a couple hundred thousand views a month. Since I have my own built-in customer base I would rather sell directly to them passively, meaning I sell the product to my readers, but a co-packer makes it, stores it, and ships it as it sells.
Is that even possible, or am I asking too much?
I know, to those of you who have your boots on the ground trying to build your own brand, my approach may seem lazy. However, I've already done the same legwork to build my brand and I don't have time to run two separate businesses. However, I am always looking for ways to better monetize what I already built.