That's the name of it. Has some great wording on it..lol! I went to Cabela's here in MI a few weeks ago and stopped by a gas station to pick up some jerky. They had this on the shelf. I think it called me out. Honestly I was impressed with the heat for a sauce picked up on a shelf in a gas station. This stuff had me feeling like I had to go #2 all morning today at work. Burned a bit as well. You can taste the extract and I'm normally a fruity hot kind of guy unless it's on my wings sometimes. I've been pouring it on my meatloaf mixed with catchup and using quite a bit. Not my best tasting, or hottest hotstuff I have, but for a novelty item at a gas station it's not bad. Good to mix with basic condiments and it has really good heat. The label and writing is pretty funny though..lol!