The Hot Pepper said:
I know that you have a hot pepper in the logo, but that makes it look like a pepper mill that is for hot peppers (making powder). Just curious, are you set on the name?
The logo itself is not too bad but I don't like the "preset shape" look of the flames coming out of the K and S.
And yeah, the mill handle suggests grinding. Like others said. But being the apostrophe is smart! Too bad you don't sell mills or powder.
Hope all this helps. It's a good start.
Wow. I should have posted a while back. The name can't change. It's already changed once. Everyone I ran it by liked it, but I guess I should have posted it on this forum since everyone here has a different perspective. I did not want anything plain like Ken's Pepper Co. I had a long list of names and this one won out. I have always looked at a mill as a process. There is an input and an output and it changes in the process. I'm probably just overthinking it. Anyway, it has to stay and I will grow into it w/ other products.
Look at other sauce companies: McIlhenny Company, Reily Foods, Dave Gourmet, Reckitt Benckiser, PLC (Frank's Red Hot - could be anything), El Yucateco, Grupo Cuervo (Cholula), T.W. Garner Food (Texas Pete), CaJohn's, Heartbreaking Dawns. None of these company names clearly describe their product. In the end, it's what you do w/ the name that counts.
Regarding the logo, I asked the graphic artist for 4 things: professional, bold, fun and slightly irreverent. At first I didn't care for the flames either and had her make them in color and fatten them up a bit. In the end I liked the thinner black flames more but I didn't know why. She told me I wanted something slightly irreverent and the thin black flames every so slightly resemble something devilish/hellish - nothing that was in-your-face devilish, but just a slight reference. And the black flames give the logo just the right amount of "danger" vibe. Then I knew why I liked it.
Thanks to everyone for your input.
Scoville DeVille said:
Have no doubt....
This guy's got the moves like Jagger....
PepperDaddy's got it goin on
and it goes like this.....
Maybe it’s Just My Imagination (Running Away With Me), but When the Whip Comes Down, I ain’t got his lips and he ain’t got my hot sauce, which is darn Respectable. So hopefully my company name won’t be my Beast of Burden because I would be Shattered!