Unlike IFLScience, Daily Mail, and The Telegraph, other news sources appear to have at least put in -some- effort with this story:
http://www.bbc.com/news/uk-wales-north-east-wales-39946962
http://www.prweb.com/releases/2017/05/prweb14356191.htm
This Tom Smith appears to be happy to let news sources give him credit for work that isn't wholly his, rather than taking the time to give credit where it's due.
I started following the IFLScience page on FB around the time it first got started and I had thought they put some actual effort into verifying the facts of what they post, but on this topic they not only fell short but they even jumped the gun. They referenced both the Daily Mail & Telegraph articles in the post on their website, but they made no effort to dig deeper -and- they jumped to claim that this pepper is "officially" the hottest in the world, even though the articles they referenced indicate it's currently only applied to Guinness World Records.
I think the biggest tell that these news sources didn't do their due diligence is the fact that they claim this Tom Smith created it "by accident", while at the same time pointing out that it was purposely developed in cooperation with a university.. That's very contradictory... but thankfully, once you dig a bit deeper and find the BBC and PRWeb articles and discover the backstory from the actual creators then it doesn't sound quite so far-fetched overall.
What really stands out to me is that none of these articles seem to provide any reference to the average heat of this pepper - they focus on the claim that its' peak is higher than that of the Carolina Reaper. Guinness World Records, though, seems to determine the record based on the highest average - which makes sense. After all, the heat level can easily vary from one pod to the next on a plant, so a few pods on a plant could hit a really high mark while the majority could be hitting much lower - but the average will paint a clearer picture of what to expect of the pepper. So it'd be interesting to find out the average on this one and -then- maybe it might be worth some hype.
Even if it were somehow to get the record with a peak level of 2.4 million, it already seems like that record won't last long since Ed Currie was already stating months ago that his HP56 pepper peaks at around 2.89 million (bit curious what the average would be on that one, too).
Some of these news sources really need to work on their journalism skills, considering how incredibly vague & short on facts they've been on reporting about this pepper. *shakes his head*