Meat sauce sounds Italian.
I never use the stuff. I don't have any A1 or 57. I think kids like it, as well as ketchup on steak. When I was a kid I was in the A1 camp, I liked the tanginess, to me 57 went better with chicken.
I'm trying to think of how you could market it since most people don't buy sauce for steak which makes it an even harder sell for craft.
Hmmmmm.
How about calling it a burger sauce? That piques my interest more. People would still use it for chicken sandwiches and beef tacos. But if I went to a hot sauce website and they had a burger sauce, it would interest me. Plus, burgers are the number #1 fast food in America, or at least at the top.
label:
Texas Creek Burger Sauce
...and other grilled meats
HOT!
website:
Pic of burger with onion rings, swiss, and the sauce dripping.