Meat sauce sounds Italian.
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I never use the stuff. I don't have any A1 or 57. I think kids like it, as well as ketchup on steak. When I was a kid I was in the A1 camp, I liked the tanginess, to me 57 went better with chicken.
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I'm trying to think of how you could market it since most people don't buy sauce for steak which makes it an even harder sell for craft.
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Hmmmmm.
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How about calling it a burger sauce? That piques my interest more. People would still use it for chicken sandwiches and beef tacos. But if I went to a hot sauce website and they had a burger sauce, it would interest me. Plus, burgers are the number #1 fast food in America, or at least at the top.
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label:
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Texas Creek Burger Sauce
...and other grilled meats
HOT!
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website:
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Pic of burger with onion rings, swiss, and the sauce dripping.