Every once in a while a company tries to convince the public that despite what they know, do, and see others do, they are wrong. They should do something "properly" which usually translates to "hoity-toity".
Sam Adams has embarked on this path. They are airing adds that are aimed at convincing people that beer should not be ice cold. Yes for propper tasting of the nuances of the brewing process. No for refreshment.
And by the way Sam old buddy I live in Arizona and If I wait 5 minutes my beer is 90 degrees. Thats not kidding. If I spray my sidewalk with water it evaporates as i watch it...it's that dry and hot. I can leave a coffee in my car for 6 hours and it will still be hot.
Sam Adams has embarked on this path. They are airing adds that are aimed at convincing people that beer should not be ice cold. Yes for propper tasting of the nuances of the brewing process. No for refreshment.
And by the way Sam old buddy I live in Arizona and If I wait 5 minutes my beer is 90 degrees. Thats not kidding. If I spray my sidewalk with water it evaporates as i watch it...it's that dry and hot. I can leave a coffee in my car for 6 hours and it will still be hot.