My lips are tingling still as I write this. First I was to impatient to wait for pizza, so I licked my pinky and just dabbed it in. Wiped it down my tongue and man was it hot. Made my eyes water a tad and had my nose running off my face. Then the pizza came. I used the powder sparingly on 2 slices, my lips tingled and my mouth was on fire. Then a buddy came by with some thick pan pizza. I used a little more of the powder to account for dough. Wow was it hot. Your doing it right as far as I'm concerned Matt. Gonna save some to spruce up the bland turkey someone brings every year, won't need much though.