Dude thats nuts. You gotta do farmers markets seriously. Come up to Auckland on the weekend - maybe try Clevedon ones, Parnell ones are just full of dorks in tight pants with gelled up beards, well Ive only been there once but I quickly left, it was pretty terrible. But clevedon ones are pretty sweet, not sure about how much it costs to book a box, etc, but you get lots of people there, heaps of farmers, but also a few people sell hot sauces, real spicy sausages, etc, we go there once in a while its a good troll through the stands. Maybe sell at like a dollar each or something, or 10 for $8, or not sure if that's too cheap. Get like a printout in large format of the SHU scale from 0 to Reaper, and point to where they are, where Jalapeno and cayenne are which is what chilli noobs seem to consider hot, etc.