Name alone proves he is not trying to deceive anyone. No rabid proprietors,chile hype men,or youtube stuntmen making people sick either. He didn't claim a "world record"..... isn't that why most folks had their panties in a bunch before? I don't know him from Adam,and not putting him on a pedestal but this guy has contributed more to this great hobby than 99.9% of this forum combined! He is respected by legends of the chile world,not just lowly backyarders like myself. Spend some time on the site and enlighten yourself. By the time you get through it all he may have some news or results.
Quote from the announcement:
"the hottest chile pepper variety ever created"
Seems like he is claiming a world record to me.
He may be the best grower of all time. His website is a wealth of knowledge for growing peppers.... Which he happens to sell seeds for. His website got me into hydroponics. I know some people are friends with "Jukka". How much of this really matters? Does that mean that he has created the hottest pepper? Not letting this get personal works both ways.
I kind of understand limiting sells of a limited product locally. He has go to limit it somehow and people get pissy and hold a grudge if you do with price. It may just be a marketing scheme to make it more desireable to a larger market.
I really think NMSU should be the de-facto decider about heat. One place where the plants are grown uniformly and are all tested at the same lab. They're not there yet.