That'll be awesome to debut at the NYC Expo!
I like the back story of the witch and suitcase, but in reality...can you imagine telling that story......xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx times a weekend.............every weekend...............at every festival............and farmers market..............for the next 10 years.....................
edit to add-
better to just have a great brand (which you do have!) and logo/graphics....and then let the sauces speak for themselves.