Hm. If you kept "unlucky squirrel) and If you have a way to make the "food's best friend" big enough, and instead of a simple line, use tire tracks, it could work. Otherwise, it comes across as either a typo, or you're saying it's not so good.
Yeah - that's my fear. It's not going to be the Unlucky Squirrel (trademarks are expensive and I love my current branding - lol) so no - it'll be a Lucky Dog Yellow Label....so I'll leave the FOOD'S BEST FRIEND" alone.
The red for the slogan and pepper silhouettes comes off a little bit dull with the yellow so bright, so I'd likely either go for a fire-engine red or use Yellow for those accents as well. Like I said, a work in progress.
Glad you're diggin the sauce though!