I don't wanna give you guy thje wrong idea, this pickle don't have the heat of the tase of a naga (it's 70% naga morich, salt, vinegar, vegetable oil, paprika, mixed spices).
Now to a no chillihead this might be really hot but from the dishes I've had I reckon around 2 or 3 teaspoons worth in a dish will make the dish about as hot as a vindlooo.
But as a sauce it's good, I've had it on a spoon!!! And a cheese sandwich and a sausage sandwich and on a load of chips (fries) and I just know this would be the ultimate burger sauce/relish/pickle, god I'm drooling at the thought of a top class burger (crap any decent beef product!!!) With a dollop of mr naga pickle would just be the dogs