Ela - instant ramen is very inexpensive - depending upon where you shop, you can get a pack for like ten cents. So it's kind of standard fare for college students, people who don't have time to cook, and other people who are living on a very tight budget. It's edible, but when you're kind of stuck eating it every day, it gets to be almost a joke. People start doing things to try to make it better, and some of those things are more or less successful than others. Still, if you eliminate the high-salt-content seasoning packet that comes with it, at it's core it's just noodles - and pretty much anything you can do with any other noodle goes.
I can see where a ramen TD might have two elements - a real challenge to come up with something great that many have sworn they will never eat again, and just plain silly humor. We'll see how it turns out, if Ramen is chosen!