exactly. Well put.
fun fact: the dude who cried like a little girl and is the CEO of the Wiamea Bay Chili Company? Well when I googled him after seeing that "world's dumbest" I saw he was posting about how there's no proof of this new pepper being the hottest and yada yada yada"
Yeah - his website is "
www.thehottestpepper.com" Guess he has a vested interest in this new one NOT being the hottest.
I honestly just don't get the allure. This thing probably tastes awful. If you can even still taste after eating it. But in the spirit of science I guess I appreciate the achievement.
It reminds me of when I worked in roses in the Netherlands. There was a public outcry at the time because all of the rose breeders (like the one I worked at) were breeding for 1. height, 2. color, 3. longevity (life in a vase). When you breed for those traits, you invariably breed out
smell. People were getting pissed - they'd get a dozen long stemmed red roses that smelled like nothing at all. So the Dutch and African growers were forced to go back and cross breed with wild English garden roses - floppy and sloppy but smell heavenly.
I am wondering if there will be a similar trend eventually with hot peppers - where people say "enough is enough already!" and focus instead on breeding for the best flavor. I for one would applaud the effort.
/rant