I think you've got yourself a great product on your hands SL. I just tried a drop of it on my tongue and while it wasn't as hot as the name made it seem, it was still a good amount of heat. When I smell it from the bottle I dont smell anything at all. And the taste... well it didn't really have much taste. If anything it was a little bit sweet which I enjoyed, and then I noticed a nice watermelon type undertone about a minute later. I think you should market two varieties of this, one that is really strong for large batches of food and one like the samples for smaller one person type meals. Overall it is a really great product and I would honestly pay $10 plus shipping for this no problem, maybe even a little more. I will get your questionnaire to you as soon as I use it in some food. Thanks a lot for letting me test this awesome product!