This pretty much sums it up for me.I don't know either pepper Joe or Ed, but I would think if there was no basis for their claims it would be close to the end of their business. With all this hype, if this pepper doesn't deliver it will be their own customers that can shut them down. They even have a place for people to rate what they get and the service. Sure, even if they have 10,000 packets at $10 each, they can make a whole $100,000. Yes, thats a whole lot of money, but grossing that much money in a year just makes for a good year of sales. The profit on those seeds goes quickly, so at best, they can be spending that money till the end of next year, but what then? Just the disgruntled customers that are on this forum can flood the internet with negative comments, on their sites and on sites like Dave's Garden, as well as the other gardening sites. Would Joe risk his entire existing business because he backed Ed in this venture? I would think there is some basis to what they say. If their pepper averages 1.4M, then it would be the pepper that holds a more consistant heat level, and to me, it would be the hottest for me to grow. For me, the bottom line is, how hot is a pepper going to be for me? Morugas may have been tested at 2 million Scovilles, but I am betting I have never grown one to be near that hot.
I think I can spend a whole $20 to get enough seeds to get some good plants up. If the taste is good, and they are at least as hot as my average Butch T or Moruga, I'll be happy. If they do average at around 1.4M, I'll be super happy. Yes, all this hype has been very commercial, but hea, these are people who are in business and the idea of being in business is to make money. If what they have is a good product, it will be worth having. If the product is not as they claim, the pepper community can do what it takes to make sure they don't do something like this again. If these people lie about what they have, and you are upset with the situation, then do something about it. Flood the market with seeds from your peppers at half the price, or give a bunch of them away for free. Posts like that show up in the search engines. People who have greenhouses can have peppers to test, and have collected their own seeds by the end of the year and will have a report before the spring seeds would go out. As I said, I don't think they would put themselves in a situation that could come to this. Time will tell, and the people who ARE willing to spend a few dollars will be able to tell the rest, the real story.
I am proud to say that I have some of these in my possesion now, and a review will be up on Friday.
How will you have pods by then? I want some of your soil!