My god - it's not complicated.
Write down 5 names. Assign each of those names a point value between 1-5 for style.
Write down 5 names. Assign a point value between 1-5 for innovation.
There's 5 contestants. In each category, one will score 5 (e.g. "The best") and one will score 1 point (e.g. "The worst")
It's not that hard. Stop listening to Scovie. That'll make it easier off the bat.
Thought I'd bump this actual set of voting rules so Scovie's random douchebaggery doesn't obfuscate the genuinely helpful posts.